The Latest Marketing Trend: Growth Hacking

acceleration, growth hacking, startups -

The Latest Marketing Trend: Growth Hacking


Growth hacking refers to a new field that has emerged in marketing in recent years. The term was coined in 2010 by Sean Ellis, and it refers to finding ways to acquire new customers spending as little as possible. 

Due to this definition, growth hacking is usually adopted by startups as they tend to have a limited budget. This is why, in order to respect the capital constraint, growth hackers find alternatives that are more affordable compared to the mainstream marketing strategies. Specifically, growth hackers tend to rely mainly on social media, viral marketing, and targeted advertising, which represent low-cost alternatives to mainstream marketing but that can still target a large audience.

Due to its effectiveness, growth hacking is also starting to be used by larger corporations, which aim to acquire new customers and optimize their marketing campaigns.


Assuming you want to grow your startup, growth hacking is the best solution in order to efficiently growing your business. Indeed, growth hacking allows you to acquire a large number of new customers with a limited amount of capital. In other words, it is the best ‘Bang for your Buck’ that you can find nowadays in digital marketing.

As mentioned before, this technique is currently being implemented also by larger companies that aim to target and acquire new customers in an efficient and cost-effective way. Indeed, established corporations are relying on growth hackers to extend their reach and target customers in a more pragmatic manner

So, it doesn’t matter who you are, whether a small startup with limited capital or a larger company that wants to optimize its marketing campaigns, growth hacking is the place to be for you


With our team of dedicated experts, we will follow you in the development and creation of the best online marketing campaigns that will allow your business to grow. Moreover, we will offer you dedicated assistance for implementing several techniques, including search engine optimization (SEO), website analytics, and A/B testing. We will provide you with the best insights that will enable you to optimize the marketing campaigns and allow your business to acquire new customers at a low price!

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