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Many startups or entrepreneurs are consumed by the hard work of the day. The vast majority started their venture or project because they had knowledge or it was something they were passionate about, but not all have had the commercial knowledge to do it. That is why we are here to help you and give you a hand with some knowledge that we consider important for you to know.   Planning or projecting your business is useful to organize your company's resources, make sound decisions, and take concrete actions to grow your business. These are one of the reasons why...

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acceleration, growth hacking, startups -

WHAT IS GROWTH HACKING 💪🏼 Growth hacking refers to a new field that has emerged in marketing in recent years. The term was coined in 2010 by Sean Ellis, and it refers to finding ways to acquire new customers spending as little as possible.  Due to this definition, growth hacking is usually adopted by startups as they tend to have a limited budget. This is why, in order to respect the capital constraint, growth hackers find alternatives that are more affordable compared to the mainstream marketing strategies. Specifically, growth hackers tend to rely mainly on social media, viral marketing, and...

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brainstorming, design thinking, startups -

WHAT IS DESIGN THINKING METHODOLOGY 🤯 Design thinking is an innovative process that companies use in order to better understand the users, address their needs, and redefine the problems with the purpose of developing ground-breaking solutions. By following this design methodology, companies aim to develop a solution-based approach to solving problems. Specifically, firms adopt this methodology to solve complex problems by focusing on the specific needs of the customers. The process is divided into five different steps EMPATHIZE with the users DEFINE the user’s needs and your goal IDEATE new solutions PROTOTYPE the possible solutions TEST the groundbreaking innovation However,...

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acceleration, bootstrapping, growth hacking, startups -

WHAT IS IT 💡 The term Bootstrapping refers to the process of creating a company with no outside assistance, which means without relying on external cash. Bootstrapping is difficult per se, as it implies that the founder has to start its venture using only its personal savings and without relying on external help. Obviously, that makes creating a company more difficult, as it requires the business to be profitable from the early stages if it wants to survive over time. Besides making it more difficult to grow, bootstrapping also enhances the risk for the entrepreneur, as he bears all the...

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